A great initiative between the Ministry of Tourism, the Municipality of Athens, and Google has landed and it is promoting Athens as a year-round, sustainable destination.

This new experience is aptly called “Athens. The city is the museum”. Who would want to disagree that Athens is indeed a living, breathing “museum”? We certainly concur that Athens is indeed a living, breathing 'museum'! No matter how often so many of us visit, there's always something both old and new to discover, explore and enjoy.

The series of experiential audio tours invite Athenians as well as visitors, to discover Athens’ street art scene, enjoy its tasteful culinary experiences, immerse themselves in magical music events, look up awesome architecture, and more. The well documented city spots and those located in the lesser-known neighborhoods provide both the old and new aspects of this city that are well worth enjoying, by day and by night.

Athens, through its inhabitants and its rich historical, and cultural identity, itself becomes the museum. It is easily accessible from all over the globe and worth discovering 365 days of the year. 

Visit athens.withgoogle.com to access the campaign video and audio walks. When in Athens, once you selects an audio walk from the webpage (athens.withgoogle.com), a map appears where walk stops are marked with a numbered ‘pin’ as part of a recommended walking route. A dotted line will show you how to make your way to the start of the walk, but at the same time, have the flexibility to select any stop along the route and automatically be re-routed to get there directly. On each stop on the walk, you'll be able to hear stories, interviews, and audio installations connected to the actual place.

Happy visit to Athens!